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'Choose you' during This Girl Can Week

The first This Girl Can Week started on Saturday 12th June as Sport England’s campaign calls on women to choose themselves and take the time to get active.

After more than a year of disruption, the week is a response to Sport England’s own research that shows women have found it harder than men to maintain their activity habits curing the coronavirus pandemic. The figures come from wave 18 of its coronavirus activity, attitudes and behaviour tracking research, carried out by Savanta ComRes.

It shows that while two thirds of women agree it’s become even more important to keep active through the pandemic, women have had less time to do so than men – 61% of men say the pandemic has given them more time to exercise, compared to just 54% of women. An increase in domestic responsibilities is one cause, with 16% of women listing childcare as a reason why they’re unable to prioritise time for exercise, compared to only 7% of men.

This Girl Can Week, running from 12-19 June, will see the campaign encourage women across the country to ‘choose you’ and find a way to get active that works for them and makes them feel good.