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Digital Futures report from ukactive and Sport England shows need for digital revolution in fitness and leisure

ukactive and Sport England have announced plans to design a new knowledge programme to help fitness and leisure operators improve their digital maturity and effectiveness, in response to the sector’s first Digital Futures report’s findings.

The programme includes a digital resource marketplace to bring experts closer to the sector, themed papers and seminars to support learning and a new self-assessment tool in the shape of the index. ukactive will also encourage suppliers within its membership to build a resource library that allows each operator to plot a clear path for growth based on its current level of digital maturity.

The aim of the strategy is to help improve the application of digital by all fitness and leisure operators, to create a sector that can meet the needs and demands of everyone in the community. It also forms part of ukactive’s shared ambition for growth with the Government and partners – helping gyms, swimming pools and leisure facilities to reach more than five million new members by 2030.