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New project to identify barriers to participation in swimming

A black woman in a swimming pool smiling

The Black Swimming Association (BSA) has launched #OurSwimStory – an industry pioneering research project, aimed at exploring the barriers that Black and Asian communities face when it comes to participating and engaging in the world of swimming and aquatics.

#OurSwimStory aims to explore why Black and Asian communities are put off from swimming, with Sport England figures showing that 95% of Black adults and 80% of Black children do not swim, similarly 93% of Asian adults and 78% of Asian children.

The BSA has commissioned AKD Solutions – a renowned consultancy with proven expertise with ethnically diverse communities, and advisor to national governing bodies – to conduct the research, with AKD seeking to engage 1,400 respondents in seven locations across England and Wales on a range of topics.