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Parents urged to help their kids get active over the summer holidays with the 10 Minute Shake Up

Parents of primary school children across England are being encouraged to get their kids active over the summer holidays, as the government relaunches its 10 Minute Shake Up campaign.

The campaign – delivered by the Office for Health Improvement and Disparities (OHID) and supported by Disney ­– returns in full for the first time in three years after it was paused in the first year of the pandemic and only partially returned last year.

The 10 Minute Shake Up aims to inspire children and parents to get active together by breaking down the recommended daily hour of activity into manageable chunks by playing fun games together.