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Children's charity teams up with Sports Direct to get children moving

A young girl hitting a tennis ball with a racket

With key statistics showing a dramatic decrease in the number of PE hours being lost from the curriculum (more than 36,000 hours since London 2012, Department for Education Workforce Survey), Sports Direct and the Youth Sport Trust have identified a real need for support among parents, PE teachers, and caregivers alike.  

The three-year partnership will provide free-to-access content and tools to help families play together, help young people from the most underserved and disadvantaged communities achieve their potential through the power of play and sport, support schools with the best value equipment and kit for PE and school sport, in addition to holistic goals including transforming societal attitudes towards the importance of children’s sport.